Marketing Science

Measure what moves markets.

We reveal how your audience discovers brands — then build the measurement infrastructure to understand what really drives growth. No platform bias. No vanity metrics. Just evidence-led decisions based on what moves your market.

Discovery is no longer linear. It happens across search, social, creators, AI and third-party platforms — often before customers even know what they need.

Your strategy needs to reflect that reality. Most brands still plan in silos, but we don’t.

How we’ll work together

1. Map

Understand how discovery happens

We map how your audience discovers, evaluates and chooses — across search, social, AI, creators, and every other surface shaping demand. Then we identify the signals influencing your market and where your brand has the greatest opportunity to grow.

2. Diagnose

Reveal your unique advantage

Using our proprietary Relative Discovery Score, we measure your brand across presence, interpretation and momentum. You’ll see where competitors are winning, where investment is being wasted and where your next growth opportunity exists.

3. Prioritise

Focus where it matters

We rank opportunities by impact and commercial return, so every investment has a clear role. Our technology closes the gap between how your brand wants to be understood and how people and machines actually interpret it.

4. Engineer

Build your growth system

We define channel roles, sequencing, investment and measurement — connecting every activity around one Discovery strategy. No competing priorities. No isolated optimisation.

5. Never settle

Create lasting momentum

Markets change, platforms change and customers change. We continuously measure, learn and improve — turning discovery into sustainable growth.

What your strategy will include

Audience and discovery intelligence

We go beyond demographics to understand behaviour: where your audience searches, which platforms shape their decisions, how AI influences the journey, and what they trust most.

Using Salient™, alongside Kantar, WARC and YouGov, we build a sharper view of how discovery works in your category.

AI and LLM citations

AI search is already shaping discovery.

We map where your brand appears across AI platforms, identify the signals driving citations, and build strategies that improve your visibility in machine-mediated environments.

Discovery diagnosis

We measure your brand across presence, interpretation and momentum using RDS.

This gives you competitive benchmarking, gap analysis, AI visibility insight, authority assessment and demand measurement, in one connected view.

Integrated discovery planning

Once we understand the audience and the gap, we build the plan.

Every channel gets a defined role, so each signal contributes to the same growth outcome.

Commercial business partnering

We connect discovery planning to revenue, margin, market share and competitive context.

Strategy works best when marketing and commercial teams are speaking the same language.

unlock the discovery system

Gym King

View Project

Revenue growth YoY

89%

Share of search

0.67%

Relative Discovery Score

45%

View Project

FAQs

How does our Marketing Science make the difference?

RDS gives you one measure of discovery across the full system. Salient™ gives us the technical depth to diagnose, plan and measure with confidence. Audience comes before channel. And if we can’t prove it matters, we won’t recommend it.

How do you know what’s working?

We go beyond historical reporting. Marketing Science shows you how to win next by measuring the signals that actually drive discovery, presence and incrementality.

Do we need to use all your services?

No. We can support your internal team or existing agencies by providing the intelligence, diagnosis and proof layers you’re missing.

Can we use other Salient™ products?

Yes. Salient™ includes a range of AI and data-led features that can be used standalone or alongside RDS.

What is RDS?

RDS is your Relative Discovery Score. It measures presence, interpretation and momentum against the competition, giving you one framework that connects activity to growth.

What about AI search?

AI is now part of discovery. We build visibility and authority into strategy from the start, not as an add-on.

power strategy with science